Anna Freitag, the marketing manager for Hewlett-Packard Brazil, said her company had never considered how inefficient billboards and the like were until they were illegal. “A billboard is media on the road,” she told the FT. “In rational purchases it means less effectiveness… as people are involved in so many things that it makes it difficult to execute the call to action.
— A Happy, Flourishing City With No Advertising - Cities - GOOD
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Posted at 4:57 PM 03 January 2012
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